Role Overview
Enterprises are racing to activate AI, but they lack the compliant data foundation to do so safely. They need a centralized layer to automate customer data controls across every system and interaction. Transcend is that layer. Our goal is to own the narrative that empowers companies to pursue AI and personalization with confidence. That's where you come in.
As the
Vice President of Marketing, you will be the architect of Transcend's market position and the driving force behind our growth engine. You will own the entire marketing function-from Product Marketing to Demand Generation. You will partner closely with Sales and Product leadership to build a predictable, scalable revenue machine focused on the Global 2000 and Fortune 500. We target organizations with high data complexity and aggressive AI roadmaps, selling to a multi-stakeholder buyer that spans CIO, IT, and digital leaders, as well as compliance personas.
This is a leadership role for a strategist who still loves the craft. You will define our category. You will translate deep technical capabilities into compelling C-level value propositions, build a world-class enterprise marketing team, and execute an Account-Based Marketing (ABM) strategy that captures the attention of the world's largest companies. This is a career-defining opportunity to build the once-in-a-generation brand that defines the future of the compliance layer for AI.
This is a remote, Exempt, Full-Time position based in the United States. The successful candidate must have valid work authorization, as visa sponsorship is not available. This role reports directly to the President.
Key Responsibilities
- Set the Vision & Category Strategy: Define and own the comprehensive marketing strategy, completing the full transition of Transcend from a privacy tool market leader to a strategic enterprise platform. Craft the narrative that resonates with CIO, Digital, and Compliance economic buyers and executive decision-makers alike. Establish Transcend as the undisputed leader in Compliance Infrastructure.
- Build & Lead the Marketing Engine: Manage and develop a high-performing marketing organization across Product Marketing, Demand Gen, Content, ABM, and Events. Create a culture of high standards, creativity, and analytical rigor. Mentor emerging leaders and remove blockers to ensure execution excellence.
- Drive Enterprise Demand & Pipeline: Orchestrate a sophisticated B2B SaaS Go-To-Market strategy. Execute high-value Account-Based Marketing (ABM) campaigns targeting strategic enterprise accounts. Align closely with Sales leadership to ensure marketing pipeline converts to revenue, optimizing CAC, payback period, and sales velocity.
- Own Product Marketing & Positioning: Translate our deep technical advantages into clear, compelling business value. Oversee competitive intelligence, market strategy, and product launch cadences. Ensure that every piece of collateral-from the website to the sales deck-tells a consistent, winning story.
- Drive Cross-Functional Strategy: Be an outside leader who, alongside Sales, Product, and Customer Success peers, shapes company strategy, drives top-line execution, builds tight feedback loops, and inspires deep alignment across the company.
Qualifications
Required:
- 10+ years in B2B SaaS Marketing Leadership, with senior leadership responsibility in high-growth SaaS environments.
- Strategic Enterprise Experience: A proven track record of marketing infrastructure to the Global 2000 and Fortune 500. You understand how to navigate enterprise sales cycles, technical stakeholders, and buying committees.
- Category Creation/Definition: Experience in defining a market and category. You have successfully positioned an enterprise product as a strategic business imperative.
- People Management: History of hiring, developing, and leading high-performing marketing teams across multiple marketing disciplines.
- Pipeline Accountability: You have owned a pipeline target. You thrive leading attribution models, funnel metrics, and accountability for pipeline contribution.
Domain Knowledge
- Enterprise GTM: Deep understanding of Account-Based Marketing (ABM) methodologies and how to align marketing with enterprise sales teams.
- Technical Product Marketing: Ability to grasp complex technical concepts across APIs, adtech, telemetry, and data architecture, and distill them into clear value propositions.
- Marketing Tech Stack: Proficiency with the modern B2B stack (Salesforce, Clay, DemandBase, etc.).
- Partner Marketing: Deep understanding of activating marketing via a robust network of complementary technologies, system integrators, and other key partners.
Skills & Attributes
- Strategic Storyteller: You love to write the manifesto and the pitch. You use narrative to shape a future outcome.
- Data-Driven Strategist: You prioritize based on evidence, measure what matters, and pivot based on data.
- Player-Coach: You are willing to write a copy line or improve a workflow when necessary, while also leading the department.
- Executive Presence: You hold your own in a boardroom and build trust with peer executives.
- Customer-Centric: You approach marketing through the lens of solving customer problems, not just selling features.
Preferred:
- Experience at a high-growth, venture-backed B2B SaaS company.
- Experience marketing to the CIO, Heads of Digital, and the broader C-Suite.
- Understanding of the current AI landscape and the data governance challenges and opportunities it presents.
This role is eligible for:
- Variable Compensation: Transcend's Sales Incentive Plan is designed to reward achievement of Organizational goals.
- On-Target Earnings ("OTE"): Compensation is structured based on an employee's base salary (listed below) plus a variable incentive. Incentives are earned based on performance and subject to plan terms.
Compensation Information
- Our comprehensive compensation packages play a big part in how we recognize you for the impact you have on our path to bringing data rights to everyone.
- The compensation pay range represents our reasonable expectation for this role. Individual pay is determined by multiple factors, including, but not limited to, experience, education, skillset, and geographic location.
- This specific range applies to Tier 1 labor markets like the SF Bay Area and New York City; it may be adjusted based on the labor market in other geographic areas and the individual qualifications objectively assessed during the interview process.
USA Pay Range
$220,000-$246,000 USD
About Transcend
Transcend is the compliance layer for customer data, enabling enterprises to activate AI responsibly and at scale. We're building the platform that makes data governance, privacy compliance, and AI oversight seamlessly integrated across your entire tech stack.
We are driven by the belief that building robust, accessible infrastructure for responsible AI and data rights is one of the most impactful ways to spend our time. To achieve this, we're assembling an ambitious and passionate team that enjoys tackling important, future-focused problems at the intersection of AI, privacy, and compliance.
We're growing quickly, backed by top-tier investors including
Accel,
Index,
01A,
StepStone Group, and
HighlandX, and we are proud to serve some of the world's most iconic brands. Learn more on our
Customer Stories Page
Why Join Us?
- Impactful Work: We believe that enabling responsible AI adoption while protecting individual privacy rights is one of the most impactful ways to spend our time. You'll be at the forefront of building the compliance layer that helps enterprises navigate the rapidly evolving landscape of AI regulation, data privacy, and customer data governance.
- Autonomy and Growth: You will have the trust and autonomy to drive initiatives from the start. As an early hire in a fast-growing startup defining a new category, you'll have significant opportunities to shape the organization's direction and work on a diverse array of challenging projects.
- Dynamic Environment: As the best-in-class solution in an emerging market, Transcend operates at the intersection of AI innovation and compliance. Our product evolves quickly to meet new client needs and adapt to advancing privacy law, AI regulations, and enterprise requirements.
- Supportive Culture: The people at Transcend are driven, kind, and know how to balance work, life, and memes. We learn from each other and maintain a strong support system while having fun solving important problems that matter.
- Commitment to Diversity and Equal Opportunity: We celebrate a diverse and inclusive workforce and consider all forms of diversity, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and veteran status. Our commitment ensures equitable employment opportunities, non-discrimination in all practices, and a workplace where every employee feels valued and respected. We also consider all qualified applicants with arrest and conviction records, as legally required. If you are enthusiastic about this role but feel your experience doesn't perfectly match every qualification, we strongly encourage you to apply.
- Benefits & Perks: Transcend employees enjoy a comprehensive benefits program that includes flexible PTO, parental leave, a 401(k) match, and competitive compensation packages that include employee equity. Learn more about our offerings here.
By applying for this position, your data will be processed per Transcend's Privacy Policy.
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